Are you a "literate" sustainability expert?
Friday, October 9, 2009 at 12:11PM Preface by Grant: What does sustainability "literacy" mean for professionals involved in sustainable development? Does it mean an extensive knowledge of your specialty? Your narrow area of expertise? I would suggest that the answer is "obviously yes" and it is also much more! In the multidisciplinary area of "sustainability" (however you personally define it) the most effective professionals will be those who also know the "bigger picture" or the facts/rationale for why we are even doing what we are doing. It is these professionals who will be in the best position to participate in the integrated project delivery process, building information modeling, and to make holistic recommendations. Therefore, this article (below) is relevant to you because it will build upon your scientific literacy on climate change - often an over-worked topic, but this piece is. . . well you decide.
This article was written by Joseph J. Romm, Ph.D. a Member of the Institute of Green Professionals - IGP (see his quals and links at the end of this article). You will see that many of the leading sustainability academics, like Dr. Romm, are IGP Members, but most IGP members are professionals (architects, land-use planners, landscape architects, appraisers, attorneys, accountants, IAQ and CSR specialists, and engineers). These professionals are Members of IGP because they want to distinguish/credential themselves in a way that sets themselves above and apart from a "third-party rating system" seal of approval. IGP confers the MIGP (Member) and FIGP (Fellow) credentials to individuals who meet high standards of sustainability education, experience and ethics - there are also student, associate and corporate affiliations.
Publicize or perish
by Joseph Romm, Ph.D., Hon. FIGP
The scientific community is failing miserably in communicating the potential catastrophe of climate change. Joseph Romm urges scientists to start engaging with the public – now
The fate of the next 50 generations may well be determined in the next few months and years. Will the US Congress agree to a shrinking cap on greenhouse-gas emissions and legislation to achieve the transformation to clean energy? If not, you can forget about a global climate deal. But even if the bill passes and a global deal is achieved, both will need to be continuously strengthened in coming years, as the increasingly worrisome science continues to inform the policy, just as in the case of the Montreal Protocol on ozone-depleting substances.
The International Scientific Congress on climate change held in Copenhagen in March, which was attended by 2000 scientists, concluded that "Recent observations confirm that, given high rates of observed emissions, the worst-case Intergovernmental Panel on Climate Change (IPCC) scenario trajectories (or even worse) are being realized." That would mean that by 2100 there would be atmospheric concentrations of carbon dioxide of more than 1000 ppm, total planetary warming of 5 °C and sea-level rises probably on the high end of recent projections of 1–2 m followed by a rise of as much as 2 cm per year or more for centuries. We would also see one-third of inhabited land reaching dust bowl levels of aridity, half or more of all species becoming extinct, and the oceans increasingly becoming hot, acidic, dead zones. And if we do not change course quickly, the latest science predicts that these impacts may be irreversible for 1000 years.
In short, the fate of perhaps the next 100 billion people to walk the Earth rests with scientists (and those who understand the science) trying to communicate the dire nature of the climate problem (and the myriad solutions available now) as well as the ability of the media, the public, opinion-makers and political leaders to understand and deal with that science.
Disinformation and scientific illiteracy
So far, we are failing miserably. Neither the US nor the world as a whole has taken any consequential action to reverse emissions trends. And if the scientific community does not help lead the way in reversing emissions, then we will justifiably bear serious blame from future generations, who will no doubt become increasingly bitter about the havoc our ignorance and myopia has brought them. Nobody will be writing books calling us "the greatest generation."
As one example of how bad scientific messaging has been, let me go through Gallup polling over the past decade as discussed in a 2008 article in Environment magazine entitled "A widening gap: Republican and Democratic views on climate change".
The article reported that in 1997 some 52% of Democrats said that the effects of global warming had already begun and 52% said most scientists believe global warming is occurring. In 2008 some 76% said warming had begun and 75% said most scientists believe warming is occurring. It would appear that Democrats believe most scientists.
Few leading climate scientists or major scientific bodies would disagree that the scientific case that the planet is warming – and that humans are the dominant cause of recent temperature rises – has become stronger in the past 10 years. That is clearly seen in the scientific literature – as summarized in the IPCC reports.
And yet for Republicans, in 1997 some 48% said warming had begun and 42% said most scientists believe warming is occurring – a modest six-point differential. By 2008, the percentage of Republicans saying the effects of global warming had already begun had dropped to a mere 42% (an amazing statistic in its own right given the painfully obvious evidence to the contrary). But the percentage saying most scientists believe global warming is occurring had risen to 54% – a stunning 12-point differential.
In short, a significant and growing number of Republicans – one in eight as of 2008 – simply do not believe what they know most scientists believe. That is quite alarming news, given that it is inconceivable that the US will take the very strong action needed to avert catastrophe unless it comes to believe what most scientists believe, namely that we are in big, big trouble and can delay no further.
Here is the lesson for scientists: in the last decade, we have apparently become less convincing to Republicans than the deniers have been. They have apparently become better at messaging, while we have perhaps become worse.
In part, this has occurred because there is an organized disinformation campaign promoted by conservative think tanks like the Competitive Enterprise Institute and well funded by fossil-fuel companies like ExxonMobil, with key messages repeated by conservative pundits and politicians like George Will, Rush Limbaugh and Republican Senator James Inhofe. At the same time, the media have treated this more as a political issue than a scientific one, thereby necessitating in their view a "balanced" presentation of both sides, notwithstanding the fact that the overwhelming majority of scientists understand humans are warming the planet and dangerously so. Also, increasingly profit-driven media have been abdicating their role in science education. Science writer Chris Mooney and scientist Sheril Kirshenbaum offer these grim statistics in their recent book Unscientific America: How Scientific Illiteracy Threatens our Future (2009, Basic Books):
- For every five hours of cable news, one minute is devoted to science;
- Some 46% of Americans believe that the Earth is less than 10,000 years old;
- The number of US newspapers with science sections has shrunk by two-thirds in the last 20 years;
- Just 18% of Americans know a scientist personally;
- The overwhelming majority of Americans polled in late 2007 either could not name a scientific role model or named "people who are either not scientists or not alive".
The lack of scientific messaging
Yet just when the media are abandoning science coverage, many scientists are increasingly reluctant to address politicized issues like global warming.
Scientists who are also great public communicators, like Carl Sagan or Richard Feynman, have grown scarcer as science has become increasingly specialized. Moreover, the media like the glib and the dramatic, which is a style that most scientists deliberately avoid. Scientists like to focus on the things that they do not know, since that is the cutting edge of scientific research. So they do not keep repeating the things that they do know, which is one reason that the public and the media often do not hear from scientists about the strong areas of consensus on global warming. And as the physicist Mark Bowen writes in Thin Ice (2006, Holt), his book about glaciologist Lonnie Thompson, "Scientists have an annoying habit of backing off when they're asked to make a plain statement, and climatologists tend to be worse than most."
As scientist and writer Jared Diamond wrote in a 1997 article in Discover magazine on scientific messaging (or the lack thereof), "Scientists who do communicate effectively with the public often find their colleagues responding with scorn, and even punishing them in ways that affect their careers." After Sagan became famous, he was rejected for membership of the National Academy of Sciences in a special vote. This became widely known, and, as Diamond writes, "Every scientist is capable of recognizing the obvious implications for his or her self-interest."
Scientists who have been outspoken about global warming have been repeatedly attacked as having a "political agenda". As a 2006 article in the Bulletin of the American Meteorological Society explained (87 1025), "For a scientist whose reputation is largely invested in peer-reviewed publications and the citations thereof, there is little professional pay-off for getting involved in debates that mix science and politics."
The scientific community must figure out how to effectively engage the public on this crucial issue. The physics community in particular must help lead the way. After all, it was effective at warning the public and policymakers about the dangers of that other existential threat to the human race – nuclear weapons. We appear to have walked back from the precipice of global nuclear war only to face an equally grave threat from our unbridled consumption of fossil fuels.
I believe that the major scientific bodies and leading scientists in the US must come together immediately to develop and quickly implement a serious communication strategy. We are again at the precipice. Indeed, it is, as the current Presidential Science Advisor and physicist John Holdren has said many times, too late to avoid dangerous anthropogenic warming of the planet. Now the only question is whether we can avoid unmitigated catastrophe.
One final point. If the scientific community is unable to help persuade the public, opinion-makers and political leaders to take the necessary action now, then the entire relationship of science to the broader world will change forever. When the US and the world do get desperate about global warming in the next decade or two, then the entire focus of society, of scientists and engineers, and of academia will be directed toward a Second-World-War-scale effort to mitigate what we can and adapting to the myriad miseries that our myopic dawdling has made inevitable. I do not think that the scientific community has even begun to think about that.












Reader Comments (14)
sustainabilty "light" is to worry about people using water bottles in the office or printing double sided papers
Sustainability "heavy" is the understand the broad and deep sprectrum of sustainable ideas and commentary, while having a discipline education in core environmental/ energy principles and issues at the energy/environment nexus
But my choice is To move even higher plane of thought and education, beyond green, think blue
Human needs/Energy/Environment/Economy
It's a blue world, it's about all that.
Posted by Robert L. Tomlinson
Great post. Thanks!
One of the problems seems to be that "the public" doesn't realize the seriousness of the situation because "the scientists" are so subdued about it. Sure, they sign letters and write on blogs, but that seems to be the limit.
I don't think that most scientists would ever go for getting arrested or similar types of civil disobedience. But, what if "the scientists" and other interested individuals went on strike for a day? That would certainly get attention.
Imagine a day when no scientists, science teachers, weathermen, etc worked in order to demonstrate the seriousness of the issue. We'd certainly want doctors to work, but they could demonstrate their solidarity in other ways.
Just a thought....
A "publish" orientation does not use the power of the Internet to inform and persuade. Think bigger and outside the box of publishing.
We have launched the first Website highlighting the voices of sustainability at www.earthsayers.tv. We see the opportunity to be how people who search on the term, sustainability, are first introduced to the concept and as they enter the learning cycle. A video-like Wikipedia, but dedicated to sustainability. We think the topic is big enough. We also created a taxonomy for the term on our site at http://www.earthsayers.tv/site_map.php. We are seeking major sponsors to move us into top listings on search term, sustainability and fund the building out of the site, as this is a working prototype. We would prefer to build it as a non-profit, but also see a sponsorship model similar to PBS and embrace the idea of a fourth sector.
So, scientists of the world: Speak to us.
Please contact me for more information. We are dedicated to increasing sustainability awareness.
Wikipedia gives Dr. Romm a much more extensive resume here http://en.wikipedia.org/wiki/Joseph_J._Romm .
His article discusses polling results on attitudes toward climate change evidence based upon political party affiliation. I suspect that similar, or even more polarized results, would be revealed by a similar set of poll results based upon religious identification.
Religion, like politics, has long been identified as a mechanism by which societies have unified, dealt with the unknown, and survived. It appears that the opposite process is also possible: religion and politics as means of avoiding coming to terms with the apparent future, and setting up the conditions for their own demise. For the most brilliant discussion that I know of this phenomenon in literature, read Arthur C. Clarke's "Nightfall." http://en.wikipedia.org/wiki/Nightfall_(Asimov_short_story )
I believe that the energy with which young people in our professions have embraced sustainability is empowered by religious instincts. Not by creeds or dogma, but by a general sense of optimism that comes from feeling that by investing in action linked to collective moral imperatives, there is a promise of a future. It's greatly encouraging. I do believe that the more "literate" our profession becomes in talking about these imperatives, the more we can contribute to a climate where the fearful can let go of their denial and participate in political and community action aimed at making that future more likely.
Posted by Phil Kabza
T. Boone Pickens claims to be an Environmentalist and when questioned, he backed up a bit and says he is a Conservationist...I don't know if you can be both, but that's another discussion. What I like about Boone, though, is he's a man of action, and in his own back yard.
He writes, however, "Keep things informal. Talking is the natural way to do business. Writing is great for keeping records and putting down details, but talk generates ideas." Writing down ones ideas can be like shouting in the wind. Is anyone listening? ...does anyone care?
I agree, Grant. There's a lot of noise out there. Talking about change and stimulating conversation, though, can really motivate and bring people to action, if done with passion. This action, which needs to be demonstrated, can take on a mind of it's own...That's sustainability and then you've done something tangible and can look back and say, "I did that". But, if you can do it with no thought about who shall get the credit, then amazing things will happen, expert or not...but, you WILL be blessed, and they will seek after you for answers.
It takes Leadership!
Posted by Wayne J. R. Bowser, LEED AP
I read the article. Scientists need to act outside their boxes to reach early adopters, advocates, and those who have entered the sustainability learning cycle. And, using the Internet it's about TALK, uncensored and in an environment dedicated to sustainability. We put our heads together and came up with EarthSayers.tv, the voices of sustainability and are aggregating content from across the Web, pulling from over thirty channels. Give it a look. Make some recommendations for potential sponsors. We have to build out the site further.
Posted by Ruth Ann Barrett
I am a barely literate engineer. However the great chattering classes here in Birmingham England regard me as an enemy for doing my stuff.
You will find a free, unpatented contribution to the energy debate on my website http://www.freewebs.com/thtaylor It is a bit of nanotechnology which may have you flummoxed.
I am reading The Book of Ecclesiastes by the way
Exquisite truth....
Stopped cold on "one-third of inhabited land" to question our ability to take our own advice. This is exactly the kind of phrase that confuses people to distraction. The public requires just a few accurate denominators with a plus/minus of percent for error. For example, at last count (sans fractal app) the earth had 1,305,600,000 hectares and x with bio- capacity and that would make one-third more becoming desert-like a size. Preferably the size of something we could understand.
The answer is simple – empower and replicate Al Gore’s model as a Republican, and all of the other forms required. Political leaders know that communication does not occur without persuasion. Gore’s model also understands the capitalization requirements of the political message.
1, A “standardize our jargon conference” would be good, n’est pas?
2. Gather up some cash and make an investment.
For example, of obvious importance is the ppm of carbon. For the public – “millions of parts” make no sense, but the number alone is concrete enough. It started at 385 as a key danger sign, then 500 became the big tipper and now I read 1,000.... and don't get me started on personalizing my tons of annual carbon footprint.... perhaps a shift in strategy....
How about just yelling a lot? "It is going up and up and up and we can't seem to stop it!” I suggest adding a chorus of screams. Seems to me it would be more compelling than being right on the ppm number that tips us into something as incomprehensible as a millennia of doom.
Get that straight and get Willie Nelson to write a couple tunes ,,, "on the road again...."
Posted by Rex Curry
Interesting article Grant, I usually follow your links. It is a very good account of the state of affairs. Good point about other scientists who went public and somehow lost respect among scientific community, something Jared Diamond always mentions on his public talks. I also agree that the green movement momentum needs to be steered towards mitigation as climate change is seemingly unavoidable now.
Thanks for sharing!
Posted by Marcia Mendonça
I generally agree with the article but think it's worth noting that the survey refers to percentages and the discussion of it implies numbers. While a greater percentage of Republicans appear to be global warming skeptics than in 1997, a smaller number of Americans identify themselves as Republicans now than in 1997. Did the actual number of Republican skeptics increase or did those who accept the scientific view leave the party?
I certainly agree with Dr. Romm's conclusion that there is little factual scientific discussion of climate change in the mainstream media. There is a lot of data out there and some of the Cable Channels and News outlets have faithfully reported on the issue, but many sustainability experts, even in the scientific, architectural and engineering fields, have not become "literate" on the issue. It seems we focus on narrow solutions that serve our engineering or building practice or sell the "green products" promoted by the media. Addressing climate change takes a holistic engineering approach based on a set of sustainable design principles. This requires a broad perspective on material science, energy, environmental science and technology to develop a life cycle approach that can significantly impact climate change without being an oppressive economic burden. It is our responsibility to get the facts, risks and impacts into the public perspecti ve.
Posted by James Richardson
I believe helping ordinary people understand sustainability in a way that motivates them to change their lives is what matters most. Leading by doing is the best way to get there. We walk with our children to and from school each day almost without exception. Most of the parents in the neighborhood would DRIVE their kids. The school is .4 miles away! When they saw us walking, they'd say "there goes that walking family." Soon other families started walking too and we have developed a reputation for doing things in a way that's consistent with sustainable living. Are we sustainability experts? Hell no, but people are talking and walking thanks to our action.
Posted by Peter Sinanian
I interpret literacy as the ability to define and communicate "fit" of sustainable design and construction objectives with your clients goals. We each decide how much of the planet we are tryng to save in our work. I have a friend who says "do ot tell them more than you know". I take this as sound advice.
Posted by Robert Saxler, aia, leed ap
Nice work tying up some significant issues here. As an environmental scientist who just happens to practice in the sustainability field (applied building science and performance verification) I concur, and share the author's frustration. Since the 1960's space race, and its benefits both military and civilian went mainstream, and corporate greed on Wall Street became a national disease, it is apparent to me that a hidden policy to "dumb down" the middle and "lower" class citizens so as to better control them (us?). Hence the root of the campaign must be traced back to demolition of science and tech teaching in K-12 - a real shame and one that damages US competitiveness.