Burger King's WhopperVirgins

All right, it is not precisely on target in a blog on consilience, but maybe it isn't too far off on sustainability and our global perspective.

Those of us from highly industrialized areas of the globe are often sopresumptious about what is best for the rest of the world. Wenearly always believe that those in the developing nationsare better off by following our lead,since we think that we know best.

Go to Burger King's Whopper Virgin's campaign to see how people "who have never tasted a hamburger" react to comparing Whoppers with Big Macs.

One of the researcher's (a burger anthropologist) said "they didn't even quite know how to pick it up and from what end to eat it." The result may bean example of BK's (and our) pomposity and possibly a little bit of global insensitivity?

ENJOY . . . .