Grant Dorris is a writer who had several comments to make about the many questions that property builders have about using green construction. In general, the first question asked by these constructors was how to sell the increased expense of the green technology as having added value. Most buyers look at the actual cost of a property and not the secret benefits that may come with using this new and efficient technology.

Dorris gave a response that addressed the idea of sustainability and the advantages of being self sufficient. His idea was that implementation of these green technologies would make it much easier for a family that bought a house to engage in green practices, thus saving money against the monthly utility bills and leaving a lower environmental footprint at the same time. By making it easier, Dorris asserted that it would become common practice and the people living in the green building would adopt the new practices as second nature.

Another aspect of the marketing of green technology that Dorris postulated was the model that it would be setting for either a community or corporate setting. In the corporate world, using the green technology would mean that a company was using the right practices and would be a role model for others. The same would go for residential housing. The peer pressure in both settings would force residential and corporate neighbors to step up their efforts for sustainability, resulting in savings both in expenses and environmental concerns.

Dorris went on to list 10 items that he believed should serve as a guideline for builders that want to use green technology without suffering a decrease in sales. These items would help to educate the builders as well as the owners to all of the hidden benefits of using the green technology.